Making the "ask" evokes fear in board members and staff alike, making it a huge roadblock to reaching fundraising goals. Overcoming that fear is important, but it's the small steps leading up to the "ask" that really bring in big gifts.
Successful nonprofits have a plan to cultivate donor relationships, bringing them closer to their organization. That plan turns the dreaded "ask" into a comfortable conversation that ends with a major donation. How do they do it?
- Getting past the "ask": How boards overcome their fear of fundraising
- Cultivation strategies that relieve the stress of asking for money
- Key components of the "ask" that lead to more donations
- Overcome objections and setbacks without being pushy
- The bottom line: What's the board's role in boosting fundraising?
- 4 ways to identify and rate prospective donors
- Tips to nail down more face-to-face meetings
- Build a connection between donors and the nonprofit: 4-step process
- The follow-up: Increase your chance for repeat donations
- Training ideas for board members to make bigger and better "asks"
- Build trust and motivate more prospects to become donors
- Get board buy-in and defuse fundraising reluctance
- BONUS: Q&A of common donation solicitation questions
|Delivery:||Immediate electronic download (in PDF format)|