Special Executive Report
Facebook & Twitter: Engaging & Recruiting Prospective Students
The best way to boost student engagement and recruiting at your university is to go where your market is. Facebook and Twitter put you directly in front of hundreds of thousands of prospective students and alumni, making it a vital, inexpensive tool for spreading the word and providing information about your institution. This report outlines how to effectively use Facebook and Twitter to improve the college experience – and attract prospective students to your institution.
| The Solution: | "Facebook & Twitter: Engaging & Recruiting Prospective Students" |
The Ins and Outs of Facebook and Twitter for Universities
- The pros and cons of using Facebook & Twitter
- Understanding Facebook pages, groups and applications
- Facebook vs. Twitter: One, the other or both?
- Managing the time necessary for successful Facebook & Twitter marketing
Jammed with practical information, proven strategies and examples, this fast-read executive report delivers ideas you can use today to increase your school's Web presence and recruit more quality students.
Keys to Creating an Effective Social Media Presence
- 5 elements of a powerful university Facebook Page
- 3 keys for managing your social media strategy
- What's working now: 3 real-world case studies
- Common pitfalls to avoid when using Facebook & Twitter
"Facebook & Twitter: Engaging & Recruiting Prospective Students" is a clear, straightforward guide you can use to better understand Facebook & Twitter for universities and create an effective social media marketing strategy for you school.
Recruit and Engage More Students Via Social Networking
- Multiply the effectiveness of college fairs and recruiting events with Facebook & Twitter
- How to use Facebook applications to build a prospect database
- Using Twitter to funnel people into your admissions process
- Keys for creating an "authentic" brand through social media